Qvc Case Analysis Essay

Case QVC Author: NA HG495 – Case Analysis Instructor: NA Abstract This case analysis will be focused on the company QVC (Quality, Value, and Convenience). We will perform an analysis review, which, will provide a comprehensive insight into the company’s historical and current business structures, strategies and efficiencies in their operations. It will include a detailed SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) (Humphrey) and the primary activities of the Value Chain Analysis (Porter), to provide greater insight into the firms’ competitive advantage. These key concepts will be used to analyze QVC’s business model, define potential challenges and initiate a plan of execution. We will then recommend solutions such as advocating products with higher profit margins, finding evolving technologies and untapped markets and streamlining logistics. These strategies would expand the customer base and create higher ROI (Return of Investment), positioning the company towards timely growth. Introduction: QVC is a multimedia retailer, specializing in televised home shopping, broadcasting in five countries (US, UK, Germany, Japan and, Italy), 24 hours a day, seven days a week, to over 90 million households in the United States and 160 million homes worldwide. They offer a wide range of products with over 1500 major brands and 50,000 products, including beauty, fashion and accessories, jewelry, craft and leisure, home electronics, garden, and do-it-yourself (DIY), and clearance goods. The company has store operations in the US, which includes Delaware and Pennsylvania. QVC also has a lucrative website called iQVC (www. qvc. com) that generates over 1 billion of sales on its Internet operations. Since it was launched in 1986; QVC has rapidly grown to become the largest television shopping network. By 2006, its reach had extended to over 95 percent of all U. S. cable homes, as well as, over 25 million satellite homes. It shipped over 140 million packages during 2006 to customers around the world, resulting in almost $7. 1 billion in sales and over 1 billion operating profit. Sales were made to over 10 million customers, who watched its shows across the US, UK, Germany, Japan and Italy. Problem: Doug Rose, QVC’s vice president of merchandising brand development, claims that the interactivity in all aspects of the firm’s business and operations, including its television shopping channel, will need to become more pronounced. Making it easier for customers to act on what they see. QVC believes that it still has a lot of room to grow, since only about 2% to 3% of its television viewers currently purchase at any given time. Bringing that percentage higher is the main problem that affects the major revenue stream and would require an internal/external analysis (balance scorecard) to bring in new viewers/customers to purchase their products. There are other challenges that can attribute to generating more revenue, such as, selling products with higher margins and offering shopping channels to customers outside North America. They could also add more interactive features that would allow more access.

A Comparative Essay Between 1984 and Brave New World Essay

It is interesting to note, before anything, the similarities between Brave New World and 1984. Firstly and rather obviously, they are both prophetic novels, they were both written in turbulent times, both suffering changes that could revert the future of the world. When 1984 was written, the world had just gotten out of a second war and the surprising rise of communism and their totalitarian government was frightening most of the western world. In George Orwell’s novel, the main concern seems to be the overtaking of a supreme, socialist totalitarian government/dictatorship. On the other hand, when Brave New World was written, the world had just been swept by a wave of mass production and consumerism, and that too is reflected in Aldous Huxley’s ultra-modern, test-tube baby, sleep-taught society. That is exactly what makes the two novels so alike and so different at the same time. To begin with both authors forecast a society of obedience and compliance, but on one hand, the Brave New World is also driven by consumerism and high advanced technology and drug abuse (soma, to ensure the happiness of the masses), † ‘Now- such is progress- the old men work, the old men copulate, the old men have no time, no leisure from pleasure, not a moment to sit down and think- or even by some unlucky chance such a crevice of time should yawn in the solid substance of their distractions, there is always some, delicious soma half a gramme for half a holiday [†¦] returning when they find themselves on the other side of the crevice, safe on the solid ground of daily labour and distraction†¦'†. Whilst 1984 is a bare, war stricken place with food rations and the like, â€Å"Outside, even through the shut window-pane, the world looked cold. Down the street little eddies of wind were whirling dust and torn papers into spirals, and though the sun was shinning and the sky was blue, there seemed to be no colour in anything, except in the posters that were plastered everywhere.† Both novels also similar in the aspect that most inhabitants do not seem to see a problem with the world they live in, most comply and obey, in Brave New World, most consume, but in both novels, there are the odd sheep. In Brave New World Bernard Marx, † ‘But he’s so ugly!’ [†¦] ‘And then so  small.’ Fanny rebels because he does not fit in made a grimace; smallness was so horribly and typically low-caste.† In 1984, Winston Smith rebels because he does not accept, â€Å"to the future or the past, to a time when thought is free, when men are different from one another and do not live alone- to a time when truth exists and what is done cannot be undone. From the age of uniformity, from the age of solitude, form the age of Big Brother, from the age of doublethink-â€Å". says Winston. Both novel seem to portray societies divided into castes, in 1984 there are three of them the ‘proles’, the ‘outer Party’ and the ‘inner Party’, the ‘proles’ are the uneducated masses, the ‘outer party’ are the medium working class, and the ‘inner party’ are the controllers. In Brave New World, the castes are a bit more literal, four in total, Alphas, intelligent and beautiful, have the high positions, Betas, not quite as ‘perfect’ as the Alphas, Gammas, part of the uneducated masses and finally Epsilons, similar in IQ to oysters, the workers and cleaners. Both novels can be regarded as ‘novels that changed history’, that is, when they were written it seemed that things were headed in the direction that both novels pointed out, and some people considered that it was the novels that ‘opened people’s eyes’ and showed them the way. However, many other people seemed to think that both were equally extreme to have actually concretized themselves.

Why do other countries out rank the US academically Research Paper

Why do other countries out rank the US academically - Research Paper Example This becomes worsened by gadgets that can calculate and convert units of measurements with a press of a button. As a result, people lose touch with their academic background. Studies have shown that most Americans cannot convert units of measurement (Unger 88). Various organization rank students of different countries bases on academic performance. Due to the different educational requirements in different countries and curriculum variation, Math and Science avail the only common basis for comparison between American students and students from other nations. The Third International mathematics and science Study that includes results collected from over half a million students in more than 41 nations gets used as a benchmark to assess and compare the effectiveness of the various educational systems. Students from the industrialized European nations, Canada, Asia, the U.S and New Zealand got involved in the study. The study showed that students going to school under unimaginably tough conditions in third world countries like Costa Rica perform way better than American students (Bradshaw 111). Literacy levels in these developing nations are much higher than those in the industrialized nations. America ranked poorly in the study, behind countries like India and Brazil. Analysis showed that American students in the fourth grade perform below average. Middle school students ranked worse than their fourth grade counterparts, whereas high school students lacked the ability to compete academically. The standards set by high school students from other countries were too high, and there was no competition because American high school students were no match. Upon completion of high school education where students are ready to join higher education or the job market, American students perform poorly as compared to their peers in the Diasporas (Her 67). With the amount of funding that the American

Chapter 1- What is Geomorphology Essay Example | Topics and Well Written Essays - 1000 words - 1

Chapter 1- What is Geomorphology - Essay Example â€Å"The word geomorphology is a composition of three Greek words; ‘geo’ means earth, ‘morph’ means form and ‘-ology’ means discourse† (Hugget, 2011). So the study of earth forms is called geomorphology. Some people only include the forms of earth’s surface while others also include surfaces of other planets such as Moon, Venus etc. â€Å"There are three components of geomorphology; constitution (the chemical composition of the surface), mass flow (the rate of flow of the material; rate of evaporation) and configuration (the shape and size; geometry of the surface)† (Hugget, 2011). Ancient Greek philosophers wondered about mountains and plains, and how they took up the shape they appear in. Greats like Aristotle and Seneca have long pondered how valleys and rivers came about, and how come sea shells end up at the beaches, and how come deltas of the earth are â€Å"as they appear to be† (Hugget, 2011). Landforms leave a history behind them. Ripples on a beach or a river that stopped flowing, all have history but many might pass by unnoticed because of leaving no footprint (stratigraphic record). This way it becomes easier to study landforms, data collection regarding this also becomes easier. In the past, geomorphologists used to map morphological forms based on the principle of â€Å"the present is the key to the past† (Hugget, 2011). This made it the perfect assumption that the present form of the landscape has evolved from the past and correctly tracing back would lead to the past form of earth morphology. William Morris Davis, the morphologist who expounded on the term ‘geographical cycle’. To describe Morris’s theory on Geomorphology in small number of words; the uplift takes place quickly, while landscapes slopes decline through time. The surface, like humans and other living beings has stages of life; youth, maturity and old age. Times have

Unit 2 Bus Assignment Example | Topics and Well Written Essays - 250 words

Unit 2 Bus - Assignment Example This is useful in enhancing a student’s problem solving skills and allows them to engage in relevant and related discussions with classmates and professors (Ronstadt, 2004). For the purpose of paper I will write on the additional insight gained in relation to Hill and Jones book, specifically analyzing a case study. According to Hill & Jones, a case study offers a suitable way to examine how a companys past policy and configuration influence it in the present and to chart the critical incidents in its history that is, the events that were the most unusual or the most vital for its development into the company it is at present (2013). Some of the events have to do with its naissance, how it makes new product market decisions, and its initial products. It could also revolve around how it developed and chose functional strong points to pursue. Its shifts in its main lines of business and entrance into new businesses are also important milestones to consider. Identifying the companys internal strengths and weaknesses is also important because once the historical outline is completed; one can commence to the SWOT analysis. It is necessary to use all the incidents that have been charted to come up with an report of the companys strengths and weaknesses as they have unfolded historically (Ronstadt, 2004). An important aspect of case analysis is to examine each of the value creation functions of the company, and identify the functions in which the company is currently strong and currently weak. Some companies might be weak in promotion; some might be strong in research and development. A case analysis makes lists of these strengths and weaknesses (Hill & Jones, 2013). A case analysis also makes use of financial ratios for the purpose of financial analysis. According to Hill and Jones, a quality case analysis is that which offers a well thought analysis of the

Criminal Law 205 Essay Example | Topics and Well Written Essays - 250 words

Criminal Law 205 - Essay Example Be sure to cite all references in APA format. Violent crime is either an attempt (whether successful or not) that threatens someone with injurious or bodily harm. According to Berman Press (2008), â€Å"Violent crime consists of four offenses: murder and nonnegligent manslaughter, forcible rape, robbery, and aggravated assault† (pp. 9). Robbery is therefore considered a violent crime, and cannot be constituted as a property crime. For example, if Client X were to rob a convenience store, this would constitute robbery and therefore a violent crime. Property crimes generally deal with trespasses to or damages to property—which don’t necessarily involve people as targets of the crime. That is the main difference between violent crime and a property crime—is that property crime does not involve the use of a weapon in order to hurt a person or people. Violent crime is more serious because all four types of violent crime constitute felonies—whereas property crime may range anywhere from a misdemeanor (trespassing) to grand larceny (stealing a car) to a felony (arson), and therefore may not be considered as serious, of course depending on what the crime was that was

As a manager Research Paper Example | Topics and Well Written Essays - 250 words

As a manager - Research Paper Example Decisions are arrived at after an objective scrutiny of the underlying facts and ideas. The ENTJ personality style does not allow for subjective judgment, or relying on previous experiences. It enhances the quality of the decision-making process. The ENTJ personality style is not independent of other personality styles. The style ought to recognize that some decisions rely on existing trends. It does not allow for flexible decisions that are adjustable to the dynamic working environment. The decision-making process should incorporate a sufficient balance between both objective and subjective judgment. The personality type is strict on guidelines and set rules. It is best applied in careers that do not allow personal feelings and emotions to take part in the decision-making process. Such careers include; Law, Real Estate, and Engineering. The three careers do not provide any grounds for subjectivity; that is, decision-making is based on the laid-down facts (Tieger, & Tieger, 2009). The MBTI test is a sufficient performance measure that analyzes different employee attributes. I would use the test to enhance job deployments. The test would ensure that employees are stationed in departments that suit them. Long-term goals for this test would be to increase job satisfaction within the entire workforce; hence increasing

Comparison of the Form and Style in Things Fall Apart and A Far Cry Essay - 1

Comparison of the Form and Style in Things Fall Apart and A Far Cry from Africa - Essay Example Since the story is that of a warrior, Achebe uses a tone that is martial. At the same time, the tone is also that of a historian who faithfully chronicles the events that happen in a society. The events of this society are shown through a pre-colonial and colonial perspective. The tone of Walcott’s poem, A Far Cry From Africa is different. This is because Walcott writes during a period when there is a consensus on the debates that surround pluralism and nativism, in favor of a pluralistic culture that seeks the integration of a pre-colonial and colonial culture. The agony that Walcott expresses regarding the conflict between his African belonging and the English language in which he is proficient and in which he expresses himself as a writer can be seen in the tone that he adopts in his poem which is that of a lament. These works tilt towards the pluralist cultures that the writers who were a part of the Negritude movement opposed (Ashcroft, 2010). As a result, their tone, eve n though they lament the loss of a culture with the advent of colonization, they express the hope of an integration of African and western cultures. This mixed culture may be said to be a reflection of the identities of these writers, an identity that had been molded through a consciousness of their own racial identity along with western education. Their tone enables them to make clear the racial differences that they aim to highlight through their works. These differences are made clear by talking of the conflict in the value systems that form the societies that Okonkwo lives in, in Things Fall Apart and the duality of the identity of the poet in A Far Cry From Africa. The narrator in Walcott’s poem is unapologetic about this... Comparison of the Form and Style in "Things Fall Apart" and "A Far Cry from Africa" While talking of race differences in their works, they are critical of the western colonizers for their economic policies, but occupy a space that is not entirely divorced from the western education that they have received. As a result their discussion of racial differences is extremely nuanced and complex. They however, have various differences in their tone and style, something that can be attributed to the differences in the historical and geographical context in which these writers produced their work. This paper shall attempt not only a historicist and new historicist mode of analysis, but shall seek to combine it with an analysis of the forms that the writers in question employ in their works of art. Things Fall Apart was one of the first few novels that explored the role of the colonizers in the changes that came in African society. There have been many works of art that have followed this work in the tradition of post-colonial works of art that critique the role of the coloni ser. The conflict that both these writers face is one that is faced by people, who are, according to Frantz Fanon, of mixed identities. Such people cannot turn to either side for support and thus end up feeling like outsiders in their own community. While this enables Achebe to provide his work with the perspective of an outsider, imbuing his work with the tone of a historian, it enables an effective articulation of Walcott’s identity crisis that results from not only a biologically mixed parentage but also a metaphorical one.

Controlling and Harmonising Brand Identity, Image, and Personality of Essay

Controlling and Harmonising Brand Identity, Image, and Personality of Apple 03041 - Essay Example Brand identity helps a company to bring out its individualism and for this reason; management and employees help to bring out the real brand image. The Apple Brand competes across the markets, while evolving and expanding its range of products and services. Aaker and Kaprer’s Brand identities Models are popular in the business world, and apple successfully continues their application as discussed below. Brand identity and brand personality remain contentious issues hence the need for Apple Brand to introduce new and effective branding strategies in this competitive market. As Viot (2011) reveals, a brand is the presentation of the product that goes far beyond its intrinsic characteristics. It provokes emotional feeling and attraction when the target clients sites such a product. Brand identity involves the visible elements of a brand including design, colours, name, logo, and symbol, which together identify while distinguishing the product in the client’s mind (Ghodeswar 2008). Identification of the brand roots on the brand produce, the individual, the corporation, or the symbol. There are diverse advantages that comes along with brand identity. Differentiation of the products heightens the products identification to the consumers (Chaudhuri & Holbrook 2001). Furthermore, the target users will have an informed opinion about the product, hence an already created product preference. Eventually, there is creation of value perception to the product users (Madhavaram et al. 2005). Most primarily, brand identity leads to the formation of intellectual property, an element that escalates the product value hence the firm has the mandate to controlling the value of purchase and utilization (Janonis et al. 2007). There are different models of identification including Aaker’s and Kapferer’s Brand identity Model. When it comes to strategic analysis of any company,

Cognitive Behavior Therapy Essay Example for Free

Cognitive Behavior Therapy Essay What is cognitive behavior therapy (CBT)? CBT works by changing people’s attitudes and their behavior. It focuses on the thoughts, images, beliefs and attitudes that we hold (our cognitive processes) and how this relates to the way we behave and deal with our emotional problems. Research has shown that cognitive behavioral therapy is effective in treating anxiety disorders as well as panic disorders and social phobias. The cognitive component helps change the thinking patterns that keep one from overcoming their fears. For example, a person with a panic disorder might be helped in seeing that his or her attacks are not really heart attacks as believed. The tendency to interpret physical symptoms as the worst case scenario can be overcome. Also, someone exhibiting symptoms of a social phobia could be taught how to overcome the belief that others are continually judging him or her. The behavioral therapy component pays close attention to the relationship between our problem, our behavior and our thoughts. CBT can be effective therapy for the following problems: anger management, anxiety and panic attacks, depression, drug and alcohol problems, and post-traumatic stress disorder. These are just a few of the many problems that can be successfully treated with CBT. Studies have shown that having just twelve sessions of CBT can be as helpful in treating depression as taking medication throughout a two year follow-up period. Of course, CBT is quite complex and is not a miracle cure. Being treated by a counselor with specific CBT expertise is recommended. The client must also be persistent and open-minded. The CBT approach has recently been used in many pre-packaged, brand name programs such as, â€Å"Reasoning and Rehabilitation,† â€Å"Aggression Replacement Therapy,† â€Å"Thinking for Change,† and others (â€Å"Preventing Future Crime with CBT†). In some instances, medication can be accompanied with psychotherapy for best results in treatment. This is important to give any treatment a fair trial. If one approach doesn’t work, chances are, another one will. Be persistent and don’t give up! Works Cited Preventing Future Crime with Cognitive Behavior Therapy (http://www.all-about-psychology.com/cognitive-behavior-therapy.html)

Political System of Pakistan

Political System of Pakistan INTRODUCTION The current system of government in Pakistan is a mixed, â€Å"hybrid† form of government with elements from the parliamentary as well as the presidential systems. The country initially had a parliamentary form of government, it shifted to a presidential one with the 1962 constitution but later reverted back to a parliamentary one according to the current 1973 constitution. However, the various amendments and modifications to the constitutional provisions carried out by political leaders over the years have left a democratic, parliamentary government only in paper. The question that this paper, thus, attempts to answer is that, is a pure parliamentary form of government suitable for Pakistan? To find a proper conclusion to the aforementioned question, the essay will explore the shortfalls of the current system and compare the two forms of government i.e. Parliamentary and Presidential, in order to suggest the better suited government structures of the two. In order to do this India, with its similarities to Pakistan in terms of shared history and culture, is taken as an example for Pakistan along with instances of the two types of democratic government systems prevalent in other countries. While the arguments for Parliamentary and Presidential forms of governments may draw inspiration from their practical application in India and elsewhere but these examples will be implied and not necessarily always mentioned explicitly. RESEARCH METHODOLOGY The research for this paper comprised primarily of review of works by established professionals and academics in the field. Most of the research was limited to consultation of print and online sources for access to published material on the relevant topic. The starting point of analysis was with examination of the text containing reviews of the current system of government structure in Pakistan, its flaws and the eventual inefficiencies it has led to. Various journal articles and books were consulted for a variety of perspectives on the debate regarding the suitable system of government for Pakistan. Along with consultation of material for analysis of government structure of various countries, especially India and the South Asian region in particular, online journals were looked upon for comparative perspectives on the suitable government structure and their merits and demerits. Although the research is limited to a select few academics and professionals in the field, it allows for a sample of the general prevalent views on the issue since both sides of the debate have been looked at. LITERATURE REVIEW A large majority of literature on the topic is either about the shortfalls of the current mixed government of Pakistan or it highlights how the presidential system of government is better suited for the country. What is needed, however, is a detailed comparison of the two systems and not just analysis of any one of the systems with regards to Pakistan. Material by foreign academics and professionals looks at the Pakistani political system in comparison to their own and focuses on the inadequacies of the Pakistani system. The following reviewed literature comprises of a small sample of previously conducted study and analyses on the subject under discussion. Khalid Sayeed (1967), in his book ‘The Political System of Pakistan, explained the chronological progression of events leading up to the constitution of 1962 and the provisions it made regarding the system of governance to be put in practice in Pakistan. Regarding the 1962 constitution, the author (Sayeed, 1967) was of the view that the constitution severely curtailed the powers of the parliament and reduced the country to a distorted version of a presidential government. The author provided a favorable opinion about the parliamentary form of government, provided that it is actually in its truly democratic form (Sayeed, 1967, pp. 83). Although the author has given his opinion with support through illustrative historical examples but the author has failed to mention, explicitly, the merits or demerits of either of the systems of government and his clear choice of the either of the two. The authors arguments seemed to reflect a leaning towards the parliamentary system but he does not clearly highlight his choice, leaving the audience a little ambiguous about his perspective. In the book entitled ‘Government of Pakistan, Parmatma Sharan (1975) gave an outsiders opinion regarding the system of government present in Pakistan with comparison to their home country, Indias government system. The author has sounded alarms regarding the high centralization of the government in Pakistan throughout the years ever since its independence. The author has said that this should be countered since a weaker leadership can, and has shown in actuality, the perils of a weak decision-making power in times of need (Sharan, 1975, pp. 150). Ahmed Shuja Pasha (1995), in his account of the scenario of the Pakistani politics, was of the view that people themselves are largely responsible for choosing the ‘wrong leaders as their democratic representatives. Pasha (1995, pp. 281-287) believed that the inefficiencies present in the political system of Pakistan are largely due to the fact that people associate democracy with one particular person who takes advantage of the situation and manipulates their powerful position for their own gains. Pashas (1995) views were a little biased as he does not consider the constant shuffling of the regime as much of a problem for the lack of people getting accustomed to the workings of a democracy. The authors views were favorable for the military as he finds the military having the most disciplined set up during the times it came into power in the country (Pasha, 1995, pp. 189-190). In an attempt to contextualize the latest Musharraf-led military coup in Pakistan, Sohail Mahmood (2001) tried to consider the factors that have led to the demise of true democracy in the country. He was of the view that regardless of the fact that the country is under parliamentary or presidential regime, the country has never truly been a democratic country because of the highly centralized nature of governance (Mahmood, 2001, pp. 7). The author also discussed the current semi-parliamentary system of Pakistan in comparison with a more presidential system like governance. He analyzed the merits and demerits of both (Mahmood, 2001, pp.128-129). Although the author presented a fairly balanced view about the situation, he merely referenced historical political situations as chronological facts without his opinions being clear regarding them. The autho,r Udaya N. Shukla, in his essay â€Å"Parliamentary Control over Government Policies in India† (1990) looked at the parliamentary system as a British legacy. The shortcomings in this system experienced in South Asia (by India as well as Pakistan) are attributed to the centralization and the lack of proper literate population to understand the exact nuts and bolts of a parliamentary government (Shukla, 1990). The author should consider that this leads to the political elite to manipulate the situation and also he should outline the kind of political elite that could benefit by the ignorance of the population regarding the system. This is important because it allows the audience to contextualize the problems that plague the current parliamentary form of government. Furthermore, it is not possible to make an absolute, decisive conclusion on the issue since access to every study and detailed research has not been possible and limited numbers of past discourses have been examined for the current analysis. ANALYSIS Pakistan, according to its constitution, is a ‘federal republic (Constitution of Pakistan 1973, Article 1(1)). This means that Pakistan is a country where several autonomous states have come together under a federation, the states being the self-governing provinces and the federal capital, Islamabad, being the centralizing federal authority. Being a republic, Pakistani government is a government where majority of the power vests among the larger body of citizens and where there is a head of state but that is not a monarch, the head of state is democratically elected, directly or indirectly (Merriam-Webster, 2011). The Constitution of Pakistan calls for a democratically elected government where the legislative authority is vested in the Parliament and the executive is led by the President (Constitution of Pakistan 1973, Objectives Resolution). The origins of the sort of power division proposed by the 1973 Constitution can be found in the ‘Separation of Powers doctrine proposed by Montesquieu (Anon. web). The Montesquieu doctrine called for division of the powers to govern a country with three proper divisions i.e. Legislature, Executive and Judiciary. Checks and Balances on all three of them by each other were proposed to ensure that every government instrument carried upon its tasks without infringing upon other institutions. However, the system of mixed government at present in Pakistan where the President, in paper is ceremonial, but in reality is a political affiliate of a particular party and where the Prime Minister is not only the leader of the Legislative body but also the head o f the Council of Ministers which is the Executive body, is not properly following the ‘Separation of Powers. Chaudhry Muhammad Ali, the fourth Prime Minister of Pakistan, has even been quoted calling the 1965 government one that is â€Å"a government of the President, by the President and for the President† (Sayeed, 1967, pp. 105), there is a similar situation at present as well. This is a problem for the country since the population has not even been accustomed to the concept of a proper parliamentary democracy that was introduced initially, now the highly distorted form of government is the product of and also leads to further irresponsible decision-making by the countrys leadership, centralization of all important government policy matters and hegemony of the few. These inefficiencies have also been reflected in the political parties of Pakistan and their working. Being a heterogeneous society, Pakistan, like other developing countries with people from a diverse background, for instance India, Pakistan also needs the participation of a larger number of people in the political life in order to break the shackles of domination that the political elite are keeping an overwhelming majority bound in (Kohli, 1994, pp. 90). The form of government and the design of party politics prevalent at present in the country is a major road block towards a liberal democratic Pakistan where all adults are actually empowered and educated enough to voice their opinions. Party politics is dominated by a handful of feudal families which share the government between them. This leads to a centralized system of decision making in the country regarding national and international matters which does not necessarily effectively reflect the majoritys opinion and keeps the ascendancy of the few (Kohli, 1994; Sayeed, 1967). Pakistan has also been suffering from bad governance owing to high centralization of the command (Sharan, 1975; Sayeed, 1977; Mahmood, 2001). This centralization of the decision making further conforms to Atul Kohlis (1994) comments regarding the increased hegemony of the richer, more dominant political elite. With increased concentration of powers not only does one person or office become uncontrollably powerful but there is an increased chance of the irresponsible and corrupt usage of that power (Mahmood, 2001). In Pakistans case if the Prime Minister or the President is leading the Legislative body as well as the Executive they themselves are the ones making any new laws and regulations and ensuring their adherence by the general public, this becomes a case similar to the British Monarchy where the crown is above the law (De, 1991, pp. 246). A situation like this leads to chaos when that particular person does not remain in their position anymore and since there has been no power sharing and none of the other institutions have contributed to the decision making process so nobody is ready to completely assume responsibility automatically upon the vacation of the office. Ahmed S. Pasha (1995) also sounded off similar comments when he mentioned that the population associated democracy with one person and the exit of that person caused chaos and disruption in the functioning of the government. In order to clear up the mess of the mixed system and completely evolve into a more efficient form of governance it is necessary to understand both the systems of government Parliamentary and Presidential. The Parliamentary form of government has been labeled by most as a direct descendent of Monarchy. While a monarch comes into power by a dynastic succession, the head of state in a parliamentary form of government is democratically elected through the concept of universal suffrage (Philip. 2007, pp. 42). The existence of political parties is crucial for a parliamentary form of government. For a true parliamentary democracy, S.C. Stokes (1999, pp.263) said that political parties are an essential component and there is no removing them. However, the present party system does not seem capable enough to accommodate the essence of a liberal democracy where any number of people from any background can represent their group. Thus, for establishing an effective liberal parliamentary democracy political parties need to be truly democratic themselves (Mahmood, 2001). This measure may also effectively solve the issue of centralization of power in the hands of a few since with a democratic setup of the parties more people from diverse backgrounds can participate in the party politics. Another feature of the parliamentary system is that the division of powers is often blurred; this again alludes to the Monarchical roots of the parliamentary system of government. However, lack of strong division of power does not mean lack of power sharing. Even in a parliamentary system there can be more decentralized decision making with powers vested in various echelons of the government. This can be seen in United Kingdom where although the final decision approving authority is with the executive the Crown, the decision-making power is highly differentiated with the House of Commons and the House of Lords being involved in the legislative process. On the other hand, the Presidential system of government is based strictly on the doctrine of ‘Separation of Powers and the Head of the State the President, is elected directly by the population along with the core legislative body (Philip. 2007. pp. 39). Both the systems have their own merits and demerits but for a heterogeneous society like Pakistan where strong ethic affiliations play a central role in the populations trust in their representative, a parliamentary system is rather more effective because the direct election of the Head of State in Pakistan is definitely not a suitable option as larger population areas are more likely to have their candidates elected to the office every time. Moreover, as Ahmed Shuja Pasha (1995) argued that most of Pakistans problems of electing the ‘wrong candidate are associated with the lack of awareness regarding the best candidate by the general voters. The Presidential system calls for the election of one particular person and implementation of such a system in Pakistan would not change the status quo of re-election of the same feudal leaders. In a true form of Parliamentary system where political parties are truly democratic themselves, this would allow for parties to choose better candidates for election and helping the largely illiterate Pakistani population in electing deserving representatives. Accountability of a ‘non-deserving candidates election will be, in such a system, done once that person has been elected to the Parliament. The lack of capability of such a person would soon be exposed in a truly parliamentary system and this would lead to damaging of the political partys image so they would be wary of choos ing those who are not capable. Another favorable argument for a parliamentary government system is that it allows for electing the government once, unlike a presidential system where the governments are to be elected in two steps; once the congress and then the president (Mehta, 1994; Mahmood, 2001; Philip, 2007). This may lead to instances, in a presidential system, where the president is of a different political ideology than the majority of the congress. In such a situation passing legislation would be a torturously slow task. While Sohail Mahmood (2001) was of the view that slowing down legislation is the goal for a country like Pakistan, in fact a quicker paced legislative process would be required for the country once it adopts the true democratic form of Parliamentary government. This quicker paced legislative process would be favored because this way reforms and legislation favored by the public can be enacted quickly which would be very slow if a Presidential system is adopted.. One point that defendants of the Presidential system make is that it brings the leaders closer to the people and this way the population can decide the best person they feel that can govern them (Philip, 2007, pp.45). However, in Pakistan this is actually a disadvantage since charismatic leadership is often overshadowed by the feudal hegemony maintained by the ruling elite. A pure parliamentary system can at least allow more people to compete alongside the ruling elite and may be they even give them an opportunity to be a part of the government. CONCLUSION The question of the form of government is extremely important for Pakistan because the form of government intended by the constitution is a parliamentary form of democracy (Constitution of Pakistan 1973, Preamble). This already establishes that all administrative and political aspects of governance will be dealt with according to the general provisions of a parliamentary democratic government. An important aspect to be discussed here is that parliamentary democracy itself is the ideal form because of a long history of the success rate of a parliamentary democracy as compared to a presidential one. JosÃÆ' © Cheibub and Fernando Limongi (2002, pp. 152) have reported that most forms of parliamentary democracies have survived over a longer period of time unlike a presidential form which has fallen prey to a dictators hands numerous times. Although in the current system even the president is part of one of those families, in the long term once a true liberal democratic regime has been established in the country the hegemony of the few might be effectively destroyed and the president will work as merely a ceremonial head of state, as can be seen in India. Regulation of political parties is also important and legislation to enforce certain measures, like in-party elections, should be introduced. Whatever the final outcome may be, it is quite welcome that the current government has at least intended to move away from the present mixed system to a more parliamentary form of government. The incumbent Prime Minister of Pakistan has been reported to have resolved to make sure necessary steps are taken to start the process of this transition (Daily Times, 2008; VOA News, 2010). It is suggested to the current government that decentralization of decision-making and clean-up process within the political parties be taken as the first steps to start the journey towards a pure parliamentary democracy for Pakistan.