Unit 2 Bus Assignment Example | Topics and Well Written Essays - 250 words

Unit 2 Bus - Assignment Example This is useful in enhancing a student’s problem solving skills and allows them to engage in relevant and related discussions with classmates and professors (Ronstadt, 2004). For the purpose of paper I will write on the additional insight gained in relation to Hill and Jones book, specifically analyzing a case study. According to Hill & Jones, a case study offers a suitable way to examine how a companys past policy and configuration influence it in the present and to chart the critical incidents in its history that is, the events that were the most unusual or the most vital for its development into the company it is at present (2013). Some of the events have to do with its naissance, how it makes new product market decisions, and its initial products. It could also revolve around how it developed and chose functional strong points to pursue. Its shifts in its main lines of business and entrance into new businesses are also important milestones to consider. Identifying the companys internal strengths and weaknesses is also important because once the historical outline is completed; one can commence to the SWOT analysis. It is necessary to use all the incidents that have been charted to come up with an report of the companys strengths and weaknesses as they have unfolded historically (Ronstadt, 2004). An important aspect of case analysis is to examine each of the value creation functions of the company, and identify the functions in which the company is currently strong and currently weak. Some companies might be weak in promotion; some might be strong in research and development. A case analysis makes lists of these strengths and weaknesses (Hill & Jones, 2013). A case analysis also makes use of financial ratios for the purpose of financial analysis. According to Hill and Jones, a quality case analysis is that which offers a well thought analysis of the